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Insights / Pricing

The per-minute price is the wrong way to budget a corporate video.

Real starting prices by type of film, why one price beats a per-minute quote, and the number your finance team asks for first.

By the EXV team. Published .

A corporate video can cost $15K or several times that, and the minutes on screen are only part of the difference. The rest is what the video has to do, how much design and motion it needs, and how many finished pieces you plan from it. Price it by the minute and you pay for padding and get punished for a tight edit. Here's what each kind of corporate video costs, and how to budget one without ever asking for a per-minute rate.

There's no single price, because it's not one product.

A 60-second product sizzle and a multi-film conference system are both called corporate video, and they aren't the same build. Different teams, different deliverables, different invoices. These are the three levels most corporate work falls into, with the starting price for each.

Three kinds of corporate video. Three very different invoices.

Type Cost
Executive Film Package From $15K
Flagship Launch Package From $40K
Conference Content Package From $60K

These are EXV's published starting prices. What's included, the add-ons and how rush work is quoted are on the pricing page.

We checked the websites of 23 studios that compete for corporate video searches.

We did not borrow a price range from somewhere else. On October 13, 2026 we checked what studios publish about price: 21 that hold the top spot for our tracked corporate video searches, plus two competitors we follow. A script read up to 40 pages per site, skipped blog posts and case studies, and looked for a dollar figure of $500 or more next to a price word. We read every match by hand.

  • 9 state a production price

    A figure or a "from" price on a page that is not a blog post.

  • 9 state none

    We found no production price outside blog posts.

  • 5 could not be read in full

    Blocked, script-rendered or only a page or two reachable. Left out of both counts.

Of the 18 studios we could read in full, nine publish a production price outside blog posts and nine don't. Most of the nine give a range. Buyers who want a number before a sales call have to go and ask for one.

We also looked for a promise that ties the delivery date to money. Among the studios whose sites we could read in full, one did, and only for its fast-track option. The project fee was not covered. Our promise covers the main film's date. Your film arrives on the date in your contract, or 20% comes off your final invoice.

What this measures: what a site publishes, not what a studio charges. Up to 40 pages were read per site, so a price on an unread page is possible. The five studios we could not read in full are counted separately. The 21 top-spot studios come from our October 12, 2026 check of 45 corporate video search terms.

Why per-minute pricing is a trap.

A per-minute quote feels precise. It's not. It bundles wildly different work under one tidy number, and the number hides the only thing that matters: which kind of film you're actually buying. A single two-minute video can be an Executive Film Package from $15K or a far bigger build with a crew on location. Per minute, those look identical. They're not.

It gets worse. Per-minute billing punishes the edit you actually want. The ruthless, tested 90-second film that outperforms the loose three-minute version now costs you less, so the incentive quietly tilts toward padding the runtime instead of sharpening the story. You end up paying for length you didn't need.

And it ignores where the money really goes. Concept, direction, design and post-production are the bulk of any serious corporate film. Length adds to them, but it doesn't explain them. That's why we price by the film, not the minute. You buy a Flagship Launch Package, not 100 seconds of footage.

See every price

What actually drives the price.

Four things move the price of a corporate video, and runtime is only one of them.

  • Design and motion

    Animation, motion graphics and built scenes all add post-production time compared with straight footage.

  • Runtime

    Longer films need more writing, more design and more post-production, so length moves the price, just not on its own.

  • Finished pieces per project

    One project can deliver one film or a whole set, from social and sales versions to regional edits. Planning every finished piece up front makes one budget go a lot further.

  • A live crew

    A camera and sound crew on location is an add-on, quoted in your plan. Many films don't need one.

What a flat price includes, and what it doesn't.

A price only means something once you know what is inside it. Here is the list for every EXV project.

Included in every project

  • The concept, shotlist, storyboard (for films) and the plan.
  • A creative director, plus writers, visual artists, sound engineers and voice-over specialists.
  • Full post-production: edit, color, sound and multi-format delivery.
  • Every finished piece your plan lists.
  • A delivery date for each one, in writing.
  • The on-time promise: your film arrives on the date in your contract, or 20% comes off your final invoice.

Quoted in your plan before you sign

  • A live camera and sound crew on location.
  • Interview Kit, from $2K: a key light and a lav mic for interviews.
  • Rush delivery, when you need it in under 3 weeks.
  • Extra filming days or cities.
  • Speaker session edits beyond the agreed number.
  • Translation and localization.

Why two quotes for the same film can be far apart.

When two quotes differ a lot, the film is rarely the same film. One quote can cover the writing, the design, the sound and the color. The other covers a shoot and a basic edit, and everything else shows up later as an add-on. One counts the social and sales versions. The other counts a single master.

That is why we publish the list above. Put the lists side by side before you put the totals side by side. A lower total that leaves out the finished pieces you need is not cheaper. You are just buying the rest of the film later.

Six questions to ask any studio

  1. Is the price one number for the whole project, or a rate that grows with runtime?
  2. Does it include writing, design, sound and color, or only the shoot and a basic edit?
  3. How many finished pieces does it cover, and are the social and sales versions in it?
  4. Is a crew on location included, or added later?
  5. What happens to the price if you need the film in under three weeks?
  6. Is each delivery date in the contract, and what happens if the studio misses it?

Is a longer video more expensive?

Usually, yes, though not in a straight line. A three-minute film needs more writing, more design and more post-production than a 60-second one, and the extra work is mostly in the edit, not on set. A two-minute film that carries a lot of animation and built scenes can cost more than a four-minute film made from interviews.

A shorter film is not automatically the cheap one either. A tight 90 seconds takes real craft to get right, and the work that goes into cutting is the work you are paying for. Budget for what the film has to do. Let the runtime follow.

A worked budget, using only published prices.

Say a software company is planning a product launch and wants one hero film for launch day. That is a Flagship Launch Package, which starts from $40K. Suppose it also wants a recorded customer interview in the plan, so it adds the Interview Kit, from $2K. The starting point for the budget is $42K. A live crew on location, a second city or rush delivery would each be quoted in the plan before anything is signed.

Payment is half when you sign your plan and half on your final invoice. If the plan came to $42K, that is $21K at signing and $21K on delivery. If the main film arrived after the date in the contract, 20% would come off that final $21K invoice, which is $4.2K.

This is arithmetic on starting prices, not a quote. Your plan sets the real number. The full terms are on the terms page.

Ready to scope a corporate video?

See every price, or plan a project and get a written plan with one price. No per-minute math required.

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Questions, answered.

How much does a corporate video cost per minute?

There's no reliable per-minute price. Runtime is one thing that moves the price, but what the film has to do, how much design and motion it needs and whether you add a live crew matter just as much. We price by the film instead: an Executive Film Package starts from $15K and a Flagship Launch Package from $40K, and your plan sets one price before work starts.

How much does a 2-minute corporate video cost?

A polished two-minute corporate film starts from $15K as an Executive Film Package, or from $40K as a Flagship Launch Package when it carries a launch or funding moment. What sets the price is the work behind the film: its length, the design and motion, the finished pieces and whether you add a live crew.

How much should a 3-minute corporate video cost?

A three-minute film needs more of everything than a two-minute one, most of all in post-production, so it costs more. How much more depends on the design, the finished pieces and whether you add a live crew, and your plan shows each one. If a company quotes you by the minute alone, ask what actually changes in the work.

What's a corporate video?

A corporate video is any branded film an organization uses to sell, explain, or position itself: a product launch film, a brand story, a conference keynote opener, a film the sales team sends to buyers, or an executive message. The term spans a wide range of formats and budgets, which is exactly why a single corporate video price doesn't exist.

What's the purpose of a corporate video?

A corporate video exists to move a business outcome: launch a product, win a category position, open a conference, enable a sales team, or carry a funding announcement. The strongest corporate films are scoped backward from that outcome, not forward from a runtime or a template.

How long does it take to make a corporate video?

Start at least 3 weeks before your date for an Executive Film Package, 4 to 6 weeks for a Flagship Launch Package, and 8 to 12 weeks for a Conference Content Package. Rush orders are welcome, and every delivery date goes in your contract.

What drives the cost of a corporate video up or down?

Four things: runtime, the number of finished pieces, how much design and motion the film needs, and whether you add a live crew. A tight deadline can add rush delivery, which is quoted separately.

What's included in a flat-fee corporate video price?

At EXV, every project includes the concept, shotlist, storyboard and plan, a creative director with writers, visual artists, sound engineers and voice-over specialists, full post-production, every finished piece your plan lists and a written delivery date for each. A live crew, the Interview Kit (from $2K), rush delivery, extra filming days or cities, extra speaker session edits and translation are quoted in your plan before you sign.

Why do corporate video quotes vary so much?

Because two quotes often describe different work. One may cover writing, design and sound while another covers a shoot and a basic edit. One may include a crew on location and the social versions, and another adds them later. Compare what each quote lists, not the totals.

Is a longer corporate video more expensive?

Usually, yes, but not in a straight line. A three-minute film needs more writing, design and post-production than a 60-second one. Length is one of four things that move the price, along with finished pieces, design and motion, and whether you add a live crew.

Why charge a flat fee instead of per minute?

Because per-minute billing prices the wrong thing. It rewards padding and hides how much design, motion and post-production you're buying. One price per film, set in your written plan, lets you budget before the call. Executive Film Packages start from $15K and Flagship Launch Packages from $40K.