A colorist at a grading panel in an edit suite

Product launch video

Launch day comes once. Your film keeps working.

EXV plugs directly into your marketing efforts. We create the film for your announcement, your sales deck and your ads. Your main film's delivery date is guaranteed. Flagship Launch Package from $40K.

We guarantee your main film's delivery date, so you can count on it for your premiere.

A launch is the one day everyone is looking, so the film has to make your audience understand what you built.

A product launch video is the film that carries your announcement: the moment your audience understands what you built, how it's different and why it matters. Before people buy from you, they need to understand you, and that's the job of great content.

We plan the film for the whole launch, not just launch day. One set of assets can be your launch film, your website look and homepage video, your social media content and your web or broadcast ads, so you get the most out of every dollar you spend on video.

What the Flagship Launch Package includes.

  1. The film.

    A stunning, cinematic launch film that presents your brand as the leader in your category. Built to carry your announcement, your sales deck and your ads.

  2. The plan.

    The concept, shotlist and storyboard, agreed in writing before anything starts, so you know exactly what your final product will look like before production begins.

  3. The team.

    A creative director, writers, professional cinematographers, visual artists, motion artists, sound engineers and voice-over specialists, working on one film for you.

  4. The finish.

    Full post-production: edit, color, sound and multi-format delivery.

  5. The date.

    A delivery date for the film, in writing, before we start.

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Flagship Launch Package or Executive Film Package?

Flagship Launch Package or Executive Film Package?
Flagship Launch PackageExecutive Film Package
PriceFrom $40KFrom $15K
Best forThe launch or funding news that sets your yearA launch asset, brand overview, customer story or event piece
StartWe recommend 4 to 6 weeks before your launchWe recommend at least 3 weeks before your launch date
Live crewAdd-on, quoted in your planAdd-on, quoted in your plan

Both include the plan, the full team, full post-production and a written delivery date for the film. A flat price covers everything in your plan, and extras are quoted before you sign.

See all prices

We handle the hard work of your launch film, from the first storyboard to launch day.

  1. We start by discovering your goals, who we want to impact with your launch and the due date of your premiere. Our creative team builds the vision, storyboard and script before production begins.

  2. When you approve the plan, we take care of the shoot and every asset your launch needs, from scheduling to delivery. If you want a live camera and sound crew on location, we add one to your plan.

  3. Our team turns raw footage and creative assets into the stunning, cinematic film your launch is built around. Full post-production is included: edit, color, sound and multi-format delivery.

  4. Every finished piece in your plan has its own delivery date, with your launch film first. If the main film is late, 20% comes off your final invoice.

Skip the hassle of managing a writer, a crew, an editor and a motion designer on your own.

One team carries your launch from the first big idea to the clips that go out on launch day. We give you updates and check-ins so you can focus on what you do best.

Tell us your launch date, and we'll come back with a full vision and strategy with a transparent price.

Questions answered

Plan your launch

The film, plus the plan, the full team and full post-production.

The Flagship Launch Package is a stunning, cinematic film that presents your brand as the leader in your category. It comes with the concept, shotlist and storyboard, a creative director, writers, professional cinematographers, visual artists, motion artists, sound engineers and voice-over specialists, and full post-production: edit, color, sound and multi-format delivery. Every item and its delivery date go in your written plan.

We recommend 4 to 6 weeks before your launch date for a Flagship.

We recommend starting 4 to 6 weeks before your launch date for a Flagship Launch Package, so there's time to plan, shoot and finish it properly. For an Executive Film Package, we recommend starting at least 3 weeks before your date. Tell us your date and we'll confirm what's realistic.

The Flagship Launch Package starts at $40K.

The Flagship Launch Package starts at $40K. The price is flat for everything in your written plan. The Executive Film Package starts at $15K for a single film. A live camera and sound crew is an add-on. Extras are quoted in your plan before you sign. The pricing page has the full list.

If the main film is late, 20% comes off your final invoice.

Your film arrives on the date in your contract, or 20% comes off your final invoice. That promise covers the main film's delivery date, and every other finished piece still gets its own date in your plan. See the Terms of the on-time guarantee.

The Flagship suits the launch or funding news that sets your year. The Executive Film Package starts at $15K.

Choose the Flagship Launch Package, from $40K, for the launch or funding news that sets your year. Choose the Executive Film Package, from $15K, for a single film such as a launch asset, a customer story or an event piece. Not sure? Tell us the job and we'll say which fits.

Your plan lists every finished piece. Tell us what you need.

Your written plan lists every finished piece. If you want shorter versions for ads or social, tell us and we'll put them in the plan with a price and a date before you sign.